Now, you’ll have to excuse me for a moment as like most people upon the turn of a New Year, you can find yourself getting quite philosophical as you take a step back and have a look at the year gone by. I did the same (It’s Peter by the way…) and found myself feeling quite proud of how far Danny and I have come in quite a short space of time.
Going back even further, I can remember the moment where we decided to take the plunge and ‘go it alone.’ In truth, it was a scary moment, but we had quiet confidence in our own abilities and unwavering certainly in each others. I have to admit though, when we first started whilst we knew exactly the direction we wanted to take, we never really had that ‘marketing chat’ about how we were different, what was our niche? How were we different from the noise around us?
Well, I am probably going to go against every marketing expert’s advice here and say… I’m glad we didn’t have that conversation.
Why?
Because it allowed our true strengths to come through without forcing an unsustainable notion of what we thought we were. So, as I sit here in 2019 and ponder with reflection, it became clearer what our niche is… and it sits firmly with our approach to people, not our work.
In not dwelling on how to separate ourselves from the busy market; we have created a clear vision in treating every person as a fresh start. A new opportunity to dig deep into our clients wants and needs and how we can cater for the way they live their lives.
This is the reason I fell in love with this job, Danny too. We love that initial conversation where ideas are flowing and you can sense the excitement in our client. We equally love the process of delivering the space, we’ve been known to tailor it even further during the build as we’ve spotted a new way the family use the area. That said, there is nothing quite like that moment where we all sit with a glass of bubbly and enjoy the final masterpiece!
Here’s hoping that you have a successful year ahead.
We love what we do; we’re hoping we can do it for you too.
Design Work Studios